Social media graphics are an essential component of getting your content to as many users as possible. People like to have the information communicated to them visually, which is why platforms like Instagram, Facebook, and Snapchat are so successful today. Marketers who have experimented with producing captivating images for social media are well aware of how challenging it can be.
Regardless of whether you’re trying to sell a product or develop your own personal brand, you need to understand how to use social media posts to elicit the appropriate response from your audience. Read on to find out a few qualities that marketers and graphic designers consider are potent enough to draw and convert customers while producing interesting social media ads.
How to Produce Interesting Visual Content for Social Media
1. Getting the Image Sizing Right
Getting the image sizing correct might be one of the more challenging aspects of designing visuals. Size your images for the platform you plan to post them on.
If it’s too big, you risk losing some content. On some systems, an image will have a border of black or grey around it if it is too small. In addition, if your visuals are not the proper size, they will appear less professional. Stretched, cropped, and out-of-proportion images might reflect poorly on your company if they have an inappropriate aspect ratio or inadequate resolution.
2. Choosing Appropriate Colors
Color schemes are quite important, especially if they are intended to mirror a brand logo. Some hues can make viewers feel serene or inviting, while others may make them feel upbeat or energized. In a study on the influence of color on marketing, researchers discovered that, depending on the product, up to 90% of quick judgments made about products could be based solely on color.
It’s vital for colors to support the personality you want to convey rather than trying to align with normal color associations, as suggested by several academic studies on the use of color in marketing. In addition to drawing attention to an advertisement, color schemes can also assist set the mood, evoking feelings, expressing ideas, and, in certain situations, telling a story.
3. Maintaining a Balance
Although challenging to master, the art of balance in social media picture design is definitely worth the effort. Imagine that each component of your design has a “weight behind it” since this is a wonderful way to think about balance.
Or, to put it another way, would the image tip to one side if it were placed on a balance scale?
Additionally, it’s critical to keep in mind that different components have varying degrees of importance; balance need not be evenly distributed. There are four distinct balances:
- Radial
- Symmetrical
- Asymmetrical
- Crystallographic
Each of these elements can contribute to a stunning social media design.
4. Using the Correct Tools
Learning how to use the tools that will help you make an effect is the first step in producing a visually stunning piece. There are a good amount of resources accessible if your budget is limited or you need a few extra tools.
For instance, websites like Unsplash, Pixabay, and Pexels offer huge free stock photo image libraries if you wish to use a photo other than the one you (or your photographer) took.
5. Maintaining Proximity
In proximity, objects are grouped together to produce an organization within the design. Putting comparable or connected pieces together gives the impression of orderliness because it establishes a connection and continuity between them. The simplest approach to do this is to physically place objects close to one another and then visually connect them by using fonts, colors, and sizes that are similar.
6. Using Text Tastefully
Always make sure that the text in your images is bold, readable, clear, and succinct. To make the text readable, make sure the background and text have a sufficient amount of contrast. Less is always more when it comes to word count, regardless of whether you want to employ text overlays, stylistic font, or quotation graphics.
7. Hierarchy
Use the largest font sizes for the most crucial components.
It’s likely that you’ll use a variety of components when creating your social media style. Each of those components will probably be significant to your overall message. To ensure that your most crucial message is conveyed first, hierarchy is an excellent social media design tip.
8. Lines
Lines are the visual components of your image that help focus the attention in the direction you want. While crooked or curved lines may give the image a sense of structured tension and movement, straight lines work to offer the image a sense of order and tidiness. When adding lines to your image, be mindful of where they will direct the viewer’s interest. Create a logical flow that the reader can follow until they reach the conclusion you were going for.
9. Incorporate Your Logo Where Appropriate
It could be a good idea to incorporate a logo if you intend for your pictures to be shared. An effective brand is perceptible but not intrusive. Typically, this entails placing a little logo in a frame or corner of the image. Choose a greyscale or neutral version if the color of your logo clashes with the background or makes the image too busy.
10. Getting All Your Basics Right
Although all of the key concepts have been covered above, it’s still important to remember these fundamentals.
- Utilize natural light. It’s difficult to detect if your image is excessively dark. However, avoid overexposing your photos as well.
- Make sure the contrast is sufficient. Contrast is more approachable, simpler to read, and works better in circumstances when there is no color. It also gives balance.
- Pick complementary hues. Learn how to use a color wheel.
- Ensure simplicity. Ensure that your image is simple to comprehend.
- Limit your editing. Don’t give in to the need to push every button. When it comes to filters and features, nuance is key. Increase saturation with caution.
It is quite interesting how minor tweaks can have such a significant impact on an image’s quality and outcome. KP Enterprises can help you develop stronger online personas that are capable of luring and converting customers. Contact us if you need assistance managing your social media posts’ visual content, and watch as our experts demonstrate how easy it can be. Call us today at (201) 410-0005 for more information about our services!
